Glimpse, via its Subsidiary Company Post Reality, Issued a New U.S. Patent For The Marker-Based Positioning of Simulated Reality
NEW YORK, NY / ACCESSWIRE / June 27, 2022 / The Glimpse Group, Inc. ('Glimpse') (NASDAQ:VRAR)(FSE:9DR), a diversified Virtual Reality ('VR') and Augmented Reality ('AR') platform company providing enterprise-focused VR and AR software and services solutions, today announced that its wholly owned subsidiary company, KreatAR, LLC (dba Post Reality), was issued U.S. Patent number 11380011 ('Patent') effective July 5, 2022, for Marker-Based Positioning of Simulated Reality.
Post Reality (www.postreality.io) is a provider of enterprise AR presentation software, enabling users and organizations to effectively create, edit, and deploy personalized and specialized AR experiences and presentations. This is Post Reality's third patent.
The Patent relates to a system for presenting a simulated reality relative to a user's position. The system includes a camera, a processor (both typically a mobile phone or tablet) and a non-transitory memory containing computer readable instructions (i.e. 'markers'). The interaction between these elements accurately determines the position of the user in a certain location, allowing for relevant content to be delivered to the user relative to where they are at any given point in time.
Liron Lerman, Founder, Chief Technology Officer and Chief Product Officer of Post Reality and the Patent's inventor said, 'the ability for businesses to accurately pinpoint where a customer is and to deliver specific and relevant content to that customer in real time is a key use case relating to this patent. Imagine a customer in a large retail store - as that customer moves from one section to another, the system can determine that customer's exact location in the store and their gaze direction, and present location specific content, such as an AR experience (for example, the experience shown to the customer in the wine section, will be different than the one shown in the toy section).'
Lyron Bentovim, President & CEO of Glimpse commented, 'The potential commercial implications of this Patent are clear and significant. As with our prior patents, we view it as an enabling VR and AR infrastructure patent. To date, Glimpse has filed 14 patent applications in the U.S. and has been issued 8 so far. In addition, when our transaction with Brightline closes, we expect to add 2 patents to our portfolio for 10 patents in total. We continue to build critical scale in our revenues, capabilities, operations and IP portfolio as we strengthen our position as one of the leading independent players in the emerging software and services immersive industry.'
About Post Reality
Post Reality is an Augmented Reality solutions provider enabling users and organizations to effectively create, edit, and deploy personalized and specialized AR experiences and presentations. Offering a comprehensive, intuitive suite of AR design tools as well as bespoke AR white-label experiences, Post Reality is breaking new ground in AR functionality in the EdTech, academic presentation, and professional conference spaces. For more information on Post Reality, please visit www.postreality.io.
About The Glimpse Group, Inc.
The Glimpse Group (NASDAQ:VRAR) is a diversified Virtual and Augmented Reality platform company, comprised of multiple VR and AR software & services companies, and designed with the specific purpose
of cultivating companies in the emerging VR/AR industry. Glimpse's unique business model simplifies challenges faced by VR/AR companies and creates a robust ecosystem, while simultaneously providing investors an opportunity to invest directly into the emerging VR/AR industry via a diversified platform. For more information on The Glimpse Group, please visit www.theglimpsegroup.com
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