Thu, 26 Nov 2020

World Series opener draws record-low TV viewership

Field Level Media
22 Oct 2020, 13:40 GMT+10

The opening game of the World Series drew a record-low television viewership total, according to figures released Wednesday by Nielsen Media Research.

Only 9.2 million viewers tuned in to watch the Los Angeles Dodgers defeat the Tampa Bay Rays 8-3 on Tuesday.

The previous low, since Nielsen began tracking viewership in the late 1960s, according to TheWrap.com, was Game 3 of the 2008 World Series, when 9.8 million watched the Rays lose 5-4 to the Philadelphia Phillies.

The 2008 game had several factors that led to the low ratings: The game was delayed by rain and didn't start until after 10 p.m. ET, and it was played in a Saturday night, traditionally a poor night for TV viewership.

The first game of the 2019 World Series between the Washington Nationals and the Houston Astros drew 12.3 million viewers on a Tuesday night.

The Rays and Dodgers posted a 2.4 rating among adults 18-49, the lowest for a World Series Game 1 since 1999, when the New York Yankees beat the Atlanta Braves, according to TheWrap.com. Game 3 of Nationals-Astros last year drew a 2.3 rating in the adults 18-49 demographic.

While the Tuesday ratings were poor in terms of World Series norms, the Fox broadcast did earn the highest viewership among all network shows for the night. The competition included NBC's "The Voice" (7.73 million viewers) and ABC's "The Bachelorette" (4.29 million viewers).

--Field Level Media

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