CALIFORNIA, U.S. - In a bid to expanding the presence of its voice-controlled device Echo in the hospitality industry, Amazon.com has reportedly partnered with Marriott International.
As part of the deal, guests at Marriott hotels will receive access to amenities with Alexa.
Amazon said in its announcement that Alexa for hospitality would assist in providing services ranging from ordering room service to requesting housekeeping or calling the concierge for dinner recommendations without picking up the phone.
Further, the company said that the partnership will start this summer at Marriott’s select properties and the service will be available by invitation to other hotel chains.
Some reports noted that before choosing Alexa, Marriott tested both Apple’s Siri and Amazon’s Alexa to select what was best suited for its hotels.
In a brief statement, Marriott said that it has “great relationships with a number of technology companies and is always open to exploring opportunities to innovate and better the guest experience.”
Jennifer Hsieh, Vice President Customer Experience Innovation, Marriott International, in a statement, “Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality. So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience. Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features. We will be evaluating guest feedback and adoption to inform how we expand the skills, features, and functionality offered through Alexa in our hotels.”
In January, Amazon said that it sold “millions” of Amazon devices and that the Echo Dot device was the best-selling product among Prime members.
However, so far, Amazon has not disclosed the exact sales figure for its Echo devices.
According to a report in CNBC, which cited a report by Consumer Intelligence Research Partners, Amazon Echo owners spend an average of $1,700 a year on Amazon, more than the $1,300 Amazon Prime members are estimated to be spending a year on the eCommerce site.
Meanwhile, the partnership was part of Amazon’s latest program called ‘Alexa for Hospitality.’
Amazon has said that the system can be customized to include key guest information, like checkout time or pool hours; allows guests to request services like housekeeping or room service; and can be configured to control “smart” hotel room functions, like adjusting the thermostat or raising the blinds.
Amazon said that Marriott International will introduce the new Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels.